When you think of the typical NBA player, my guess is that like me, you imagine a insanely tall human being. Probably somewhere between that 6’7” - 6’8” range and you’re not far off, the average height of the NBA in 2015 was just under 6’7”. But, if you looked at the average height of only the current players that have signature shoe lines with major shoe brands like Nike or Adidas, the image of the NBA player shrinks down two inches shorter to 6’5”. Interested in looking at this more, I took a deeper dive.
Snickers wasted $5 million dollars for their live Super Bowl Ad. Here is how they should have spent it
Before I write anymore, I think it’s important to note that hindsight is 20/20. With that out of the way, let’s talk about how Snickers wasted $5 million dollars for an unmemorable ad at this year’s Super Bowl 51.
The Hype Behind Live Video
Live video seems to be slowly creeping into the marketing space, take a look at the emergence of Facebook Live over the last year. Hoping to take advantage of this trend, Snickers attempted to incorporate this live aspect into their 30 second ad with actor Adam Driver.
As the first year of joining a startup passes, I thought it’d be interesting to look back and see what I’ve learned so far. I put my formal education second to the startup I joined, so I should be learning something… right? My generation seems to have this fascination of the startup world and the life that comes with it (look at the rise of HBO’s Silicon Valley).
Most view the startup world as a world of extremes, in the sense that there are huge successes and the epic crashes. In reality, the majority of startups fall in the silent majority of businesses still slowly figuring it out. With that said, here are some of the insights that I’ve learned after my first year of joining a startup that is still figuring it out.